NEW YORK — A few weeks after her foray into the Sports Illustrated swimsuit edition, Barbie is entangled in controversy again, this time over her ties with the Girl Scouts.
Two advocacy groups often critical of corporate advertising tactics — the Campaign for a Commercial-Free Childhood and the Center for a New American Dream — on Thursday urged the Girl Scouts of the USA to end its partnership with the doll’s manufacturer, the Mattel toy company.
The Girl Scouts’ national headquarters in New York rejected the groups’ appeal.
The partnership, announced last August, includes a Barbie-themed activity book, a website, and a Barbie participation patch — the first Girl Scout uniform patch with corporate sponsorship. Mattel and the Girl Scouts say the material seeks to encourage girls to consider a range of careers.