The heat is on Russian President Vladimir Putin after the downing of a Malaysian airliner in Ukraine that killed all 298 people aboard.

And on Sunday, Putin took a beating on the political talk show circuit.

Sen. Dianne Feinstein (D.-Calif.), the chair of the Senate Intelligence Committee, went on CNN’s “State of the Union” and said it’s time for Putin to “man up” about the incident.

“This has become a huge human drama, and I think the nexus between Russia and the separatists has been established very clearly, so the issue is where is Putin?” Feinstein said. “I would say, ‘Putin, you have to man up. You should talk to the world. You should say, if this is a mistake, which I hope it was, say it.’”

She also said it’s time the world says enough is enough.

“You cannot let this kind of thing happen, and Russia continues to prepare it for the next strike down of a civilian plane,” Feinstein said. “There will be repercussions from this.”

Rep. Peter King (R-N.Y.) kicked it up a notch, comparing Putin to a member of the Mafia during an appearance on CBS’s “Face the Nation.”

“This is what a Mafia guy does, this is what a goon does, not a world leader, not someone in the civilized world,” King said.

King said a message has to be sent.

“There can be no reasonable doubt now that Russia was involved, that Putin was involved,” King said. “The U.S. and our allies have to make clear to Putin that the rules of the game have changed, he’s violated civilized norms … This is going back to the days of Stalin.”

h/t: Politico