With a nod to “The Simpsons,” Gov. Pat Quinn Thursday trotted out a new web video comparing his uber-wealthy Republican rival Bruce Rauner to the evil and miserly Mr. Burns on the long-running animated television series.

The purpose behind it, the Quinn campaign says, to compare Rauner and the fictional C. Montgomery Burns’  ”affinity for bragging about their millions.”

“Billionaire Bruce Rauner is the C. Montgomery Burns of Illinois,” Quinn campaign spokeswoman Izabela Miltko said in a prepared statement. “While it’s not clear exactly what Rauner has against working families, he’s got some explaining to do about why on earth he’d want to cut the minimum wage.”