CPS unveils new logo designed by students

Written By BY BECKY SCHLIKERMAN Staff Reporter Posted: 08/20/2014, 06:24pm

The image of a student, from little tot to proud graduate, will now represent Chicago Public Schools.

The Chicago school district plans to unveiled its new logo Thursday on a redesigned website.

The image was designed by two students whose ideas were merged into one. A team of CPS employees refined the final product.

The contest, announced in May, drew 265 submissions from CPS students, according to Jackie Rodgers, CPS’ executive director of digital and branding .

Among the students who entered the contest was Phuong Le, 14.

The Jefferson Park resident, who will be a freshman at Lincoln Park High School, entered the contest “just for fun,” she said.

The perpetual classroom doodler designed three silhouettes illustrating students growing up, Le said.

It’s meant to symbolize “the progression in how CPS helps a student grow,” Le said.

Her design was merged with what Ivan Delgado, a Prosser Career Academy High School student who will be a senior this year, came up with.

He designed three concentric circles with the city’s skyline and the name of district.

The final product include’s Le’s silhouettes in a circle inspired by Delgado’s work.

“I still don’t believe it,” said Delgado, 17, of Belmont Cragin.

The new image replaces the conservative blue box with CPS’ name, which had been in place since the mid-2000s, Rodgers said.

The logo’s first very public appearance may be on CPS’ redesigned website, which debuts Thursday and is more “user friendly” and is easy to use on a smartphone, Rodgers said.

She said the work for the new logo and for the redesigned website was done by CPS employees in-house, and it’s not costing the cash-strapped district any extra funds.

A CPS spokesman said the district will phase in the new logo and won’t immediately replace district property emblazoned with the old one.

Email: bschlikerman@suntimes.com

Twitter: @schlikerman

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