Is that the Maytag Man or Machine?

Written By Sun-Times Wire Posted: 01/10/2014, 03:45pm

Maytag logoThe lonely Maytag Repairman gets plenty of work to do in the appliance maker’s new commercials.

Rather than waiting for a dishwasher or a clothes dryer to break, the Maytag Man — still wearing the blue suit and hat — is now the appliance.

“The Maytag Man is a creative interpretation of our motto, ‘What’s Inside Matters,’ illustrating all the human and relatable virtues that exist inside appliances – performance, dependability, power,” William Beck, senior director of Whirlpool, Maytag, Value Brands & Channel Marketing says in a news release.

“We want to recognize and draw a connection to individuals who work with strength, resilience and persistence, just like our appliances, to get the job done.”

Watch more Maytag commercials on its YouTube channel.