The Morton Salt Girl turns 100 this year and she’s getting a makeover. And, of course, her own website.
“The Morton Salt Girl has been a staple in hearts and homes all across America for 100 years,” CEO Christian Herrmann said. “And she’s still the one that people trust to be part of their life experiences. That’s because she is more than just a symbol of our brand. She’s an American way of life.”
Chicago-based Morton Salt is undertaking a yearlong campaign that includes updating its logo and rolling out new packaging. Events include consumer parties in 100 cities over 100 days; a Facebook promotion featuring 100 days of prizes; Morton Salt Girl Day at Wrigley Field; and a Morton Salt Girl Halloween costume contest on Instagram.
How many changes do you see between the new logo (top) and the old (bottom)?
And here are some earlier versions of the Morton Salt Girl.