Mike Ditka and Jim McMahon team up again — for a commercial

Written By Sun-Times Wire Posted: 10/30/2013, 12:01pm

Long-time Bears coach Mike Ditka and former quarterback Jim McMahon are together again, this time in a new series of commercials for the online discount retailer Overstock.com.

The 30-second spot features Da Coach and the Punky QB addressing a room of reporters at a press conference — a drill the pair knows well.

Ditka’s especially animated in the ad, shot in Chicago by Paul Dektor of The Cartel. It’s airing on HGTV, ABC Family, USA Network, FX Channel and Spike but you can check it out here:

The next commercial in the series will be a holiday spot with Ditka and McMahon alongside the Overstock.com price checkers. Additional ads along this theme are planned for next year, according to the company.

Overstock.com aired an a spot earlier this year starring Snoop Dogg and his family. The commercials are part of the company’s strategy of reaching out to a diverse audience.

“Overstock.com’s online shopping customer base spans a wide demographic,” said Overstock.com Co-President Stormy Simon in a press release. “We’re no longer appealing to just the middle-aged housewife. Our varied commercials demonstrate that.”

For another McMahon video, here’s the “Super Bowl Shuffle,” just cuz: