CTA expanding digital advertising, service info at stations

SHARE CTA expanding digital advertising, service info at stations
ctaredline030217.jpg

Sun-Times file photo

The Chicago Transit Authority plans to add more digital advertising displays across the rail system over the next two years.

The 130 new digital advertising displays will provide riders with service alerts and information as they generate revenue for the agency, the CTA said.

In addition to the new screens, 159 of the 283 existing displays will get upgraded, the CTA said. One new feature will be dedicated space for CTA service information, including train arrival times. The new signs come at no cost to the CTA.

Installation is expected to begin this summer and continue through 2018, the agency said. Advertising on the buses, trains and at stations generated more than $27 million for the CTA in 2016.

The Latest
The vehicle crashed into the toll booth near Barrington Road and burst into flames, according to police.
The North American Decoys & Sporting Collectibles Show opens Tuesday, April 23, and runs through April 27 while the One Earth Film Festival is going at varied sites through Tuesday, April 23.
Parent feels her son is neglected by his grandma because she looks after his cousins more often and spends more money on them.
Good-looking rogues take on the Nazis in Guy Ritchie’s madcap attack mission
Details of the earlier shooting, which haven’t previously been reported, provide a clearer picture of a troubled man who struggled with mental health before he was killed in a hail of gunfire during a traffic stop in Humboldt Park last month.