MLB All-Star Game retains title as most-watched All-Star contest

SHARE MLB All-Star Game retains title as most-watched All-Star contest

Tuesday’s Major League Baseball All-Star Game was a hit for FOX, earning a 6.6/12 fast-national household rating/share, with an average audience of 10.9 million, according to Nielsen Media Research.

The MLB All-Star Game remains the most-watched sports All-Star event.

Here are a few notes FOX passed along in a release about Tuesday’s TV success:

-The MLB All-Star Game maintained its traditional stature as the No. 1 All-Star event in American sports. Last night’s 6.6 household rating beats the 2015 NFL Pro-Bowl by 29 percent (5.1), NBA All-Star Game by 53 percent (4.3) and NHL All-Star Game by 450 percent (1.2).

-The game posted year-to-year gains among younger viewers including male teens 12-17 (up 19 percent, 2.5 vs. 2.1); Men 18-34 (up 3 percent, 3.4 vs. 3.3); and Adults 18-34 (up 4 percent, 2.6 vs. 2.5).

-The audience for the game began at 9.9 million from 8:24 – 8:30 and peaked at 12.1 million from 8:45-9 p.m. The last hour of the broadcast averaged 9.2 million viewers as the American League opened a four-run lead.

-The game’s 10.9 million viewers falls within the 10.897 – 11.338 million range established for the last five MLB All-Star Games.

-Top 10 Markets: Kansas City, 31.4/50; Cincinnati, 22.8/37; St. Louis, 17.9/27; Pittsburgh, 13.2/22; Dayton, 11.4/19; Detroit, 10.4/17; Sacramento, 10.4/18; Minneapolis, 9.9/19; Columbus, Ohio, 9.7/16; San Diego, 9.0/18.

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