McDonald’s Corp. has enlisted a former MythBusters castmember for the hamburger chain’s new “Our Food. Your Questions.” campaign.
Grant Imahara will visit McDonald’s suppliers and restaurants to answer customers’ questions in a series of online videos.
The Oak Brook-based chain, which kicked off the campaign Monday, invited people to submit food questions via social media, using @McDonalds, McDonalds.com or on Facebook. The video answers will also be posted on the chain’s YouTube channel.
“We’re proud of the food we serve our 27 million U.S. customers every day, yet we know people have unanswered questions,” said Kevin Newell, executive vice president, chief brand and strategy officer for McDonald’s USA.
McDonald’s said it has run similar programs in Canada and Australia.
“We have great information to share and we’re looking forward to engaging in two-way conversations with as many people as possible,” said Ben Stringfellow, vice president of communications for McDonald’s USA.