Beer drinkers who have dreamed of diving into a huge vat of beer might find Miller Lite’s new ads the next best thing.
Brewing giant MillerCoors and ad agency TBWA plunged a GoPro camera into a 700-gallon tank of beer to get footage for the next round of Miller Lite commercials, which are to debut Sunday, according to AdAge.
The unusual product shots are part of the company’s new focus on making the beer the star of the show.
The company brought back Miller Lite’s retro white can to coincide with the December 2013 release of the movie “Anchorman 2: The Legend Cotinues.” The company extended the three-month project after Miller Lite sales spiked. Bottles got the white-label treatment this fall.