Sign language:Mayor Rahm Emanuel wants a crackdown on Trump-like signs — and nobody is happier than the Donald himself.
“Hey, it works out in my favor. I’m happy about it,” Trump told Sneed via phone Wednesday.
“The mayor’s new sign ordinance will ensure nobody else will have a sign like mine,” chirped the real estate mogul. “Isn’t that what everybody would want?”
Trump, of course, is referring to the large TRUMP insignia attached to his riverfront skyscraper, which was erected on the footprint of the old Chicago Sun-Times building.
Last June, Emanuel was reported to have called the Trump sign “awful” and “in poor taste.” It also caused a major flap when Trump attributed much of the sign controversy to Chicago Tribune architecture critic Blair Kamin, who gave the sign a mega negative review.
“You know, Kamin, he’s such a loser, gave my building a great review,” Trump said. “Now I regret that he gave my building a great review — because he obviously is a guy with such bad taste.”
Emanuel’s new ordinance, which is expected to be introduced to the City Council next month, would ensure that huge new signs will not spoil Chicago’s downtown Riverwalk area, which he wants to make a riverfront showplace.
“Look. My sign is wonderful,” Trump said. “It’s iconic. It’s Chicago’s Hollywood sign. We did a poll and 64 percent of the people love it. Everybody stops to snap pictures of it.”
Does Trump think the sign imbroglio has gotten personal?
“No,” Trump said. “I have the greatest respect for Mayor Emanuel. He runs a world-class city. A great city. The only thing that’s hard is reading about gun and crime stuff coming out of Chicago. That’s tough to read.”
“But my Chicago building is great architecture. One of the great buildings in the world. I love it.
“And . . . I love my sign, which will now be the only one of its kind in Chicago!”