Tribune Media Co.’s Gracenote will buy film and television information provider Baseline for $50 million.
Tribune Media said Wednesday the deal will expand Gracenote’s video metadata as well as add data and services geared to entertainment industry professionals. Baseline’s database includes information about more than 300,000 movies and TV projects, nearly 1.5 million TV and film professionals, and box office data.
“For years, Baseline has served as the trusted source for entertainment data to help digital media companies, studios and agencies stay on top of a fast changing industry,” John Batter, chief executive of Gracenote, said in a news release.
Tribune Media acquired Gracenote earlier this year and integrated it with Tribune Media Services, under the Gracenote brand.
Baseline will operate from its Los Angeles headquarters.
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