Groupon launches time-based deals

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Groupon Inc. on Wednesday launched new time-based deals for businesses that accept reservations or take appointments.

The time-based deals let businesses control when customers come in and steer customers to slower times of the day or slower days of the week. The Chicago-based ecommerce and online deals company tested the program with about 100 restaurants, including Rick Bayless’ Frontera Grill.

Customers make reservations or appointments via Groupon’s mobile app or website.

“Groupon is making it easier for people to buy and book what they want, when they want it and also providing local businesses with an important yield management tool that drives additional revenue,” said Julie Szudarek, senior vice president, Local Deals.

Groupon expects to expand the time-based deals to include salons, spas, classes and activities.

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