Snapchat to show content from big media brands

SHARE Snapchat to show content from big media brands

NEW YORK — Popular disappearing-message app Snapchat is introducing content from media companies such as Vice, CNN and People to its service as it works to broaden its audience.

Snapchat said in a blog post Tuesday that the “Discover” feature is a new way for users to explore content from different media outlets. When users visit the Discover section, they can watch videos, read stories or see photos from the media companies, which also include the Food Network and Comedy Central. The content includes advertisements.

Clicking on them lets users swipe through short descriptions of the content. To see the full version, swipe the screen from the bottom up.

Snapchat and the media companies share ad revenue.

On Tuesday, for instance, CNN had an article about snow conditions in the Northeast.

The Latest
One day after the Bears agreed to terms with the quarterback on his rookie contract, he signed his deal.
Stars Jeremy Allen White and Ayo Edebiri go for repeat wins for Season 2 of the made-in-Chicago series.
Glen Powell and Daisy Edgar-jones play unlikely duo of experts in the disaster movie set in the universe of 1996’s ‘Twister.’
Mariscos San Pedro is the flashy newcomer just opened in Thalia Hall. But the chef behind it is a second-generation Chicago food talent with a flair for experimentation.
Mayor Brandon Johnson spent the weekend lobbying alderpersons to install Ald. Byron Sigcho-Lopez (25th) as chair of the City Council’s powerful Zoning Committee. But with business leaders pushing back and Council opponents insisting that 34 votes were needed to consider the Council shake-up Johnson called off the vote.