Mira fitness wearable for women featured at Tech Week

Above: Provided photo

A Chicago company is unveiling a new fitness wearable designed especially for women at Tech Week in Chicago this week.

Like other fitness wearables, Mira tracks your steps, distance, elevation and calories. And like other fitness wearables, it collects the data and gives it to you in an app for your phone.

But it also offers you options to add a little more fitness to your day in what the company calls “Boosts.”

The bracelet collects information about how active you are during the day — then urges you to add a little bit more in a boost.

If you walk 20 minutes a day, add 10 more. Mira will tell you how long you have to go and what you’ll burn if you hit your goal.

It will even translate it into cookies or wine — go this far, and you’ve burned the equivalent of three cookies.

“We’re translating that burden of fitness to more of a benefit to [the woman],” said Suzanne EL-Moursi, Mira’s creative director. “If you make it attainable in this way, people even achieve their goals or go beyond,” she said.

Next up for Mira: More bracelet styles the tracker can fit into. Right now, the bracelet comes in purple and brushed gold, but EL-Moursi sees it coming in leather, metal and more.