It’s not like the Cavs and Warriors are located in two big-time TV markets. Heck, Golden State isn’t even a state.
Still, the NBA Finals are grabbing the best ratings in a long time. How long?
Games 1 and 2, both overtime games, received 12.9 overnight ratings, the highest for the first two games in more than a decade.
Last night’s Game 2 delivered 18,795,000 viewers, which was the most-watched NBA Finals Game 2 ever on ABC. It peaked with 24.4 million viewers at 11 p.m. ET. Game 2 was up 26 percent from 14,914,000 viewers for Miami-San Antonio last season.
Game 2 delivered a 42.1 rating in the Cleveland market and a 31.7 in the San Francisco market. Both are records for an NBA game on ABC (or any ESPN network) and also up from their previous records, which were set for Game 1 of this series.
By comparison, Jordan’s last championship run in 1998 vs. Utah received an average rating of 18.7, the highest for any NBA Finals. Game 1 vs. Utah received a 18.0.
The lowest ratings for an NBA Finals? The Spurs sweep of the Cavs had a 6.2 in 2007, LeBron’s first NBA Finals.