Watch: Kris Bryant stars in new Champs Sports ad campaign

SHARE Watch: Kris Bryant stars in new Champs Sports ad campaign
SHARE Watch: Kris Bryant stars in new Champs Sports ad campaign

Cubs rookie Kris Bryant stars all by himself in a new Champs Sports commercial featuring the Adidas Originals ZX Flux colorways “Fire” and “Ice.”

Champs Sports’ digital campaign features two 30-second spots with Bryant using fire and ice to destroy piles of rubble that symbolize the adversity he’s faced.

In the first spot, “Fire,” Bryant sets ablaze three big letters that spell out E-G-O, an inside-out hat representing superstition and a series of mannequins with “HATERS” scrawled on their chests.

Watch it:

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