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Joakim Noah in his new anti-violence PSA

Watch: Joakim Noah urges Chicagoans to ‘Rock Your Drop’ in anti-violence PSA

SHARE Watch: Joakim Noah urges Chicagoans to ‘Rock Your Drop’ in anti-violence PSA
SHARE Watch: Joakim Noah urges Chicagoans to ‘Rock Your Drop’ in anti-violence PSA

Bulls center Joakim Noah recently released a new public service announcement aimed at ending violence in Chicago.

Noah shared the video on his social media accounts over the weekend with the goal of bringing “peace, unity, and positive change to Chicago.”

The PSA is part of Noah’s charitable organization called Noah’s Arc Foundation. The “Rock Your Drop” message refers to the Drop of Consciousness non-violence movement.

Here’s more about it from the Noah’s Arc website:

The Drop of Consciousness is a non-violence movement inspired by a sculpture created by the Co-Founder of Noah’s Arc Foundation: Cecilia Rodhe. The pendant is a metal teardrop whose scarred surface recognizes the pain of losing someone to violence, while the precious metal and solid feel of the drop symbolize strength and commitment to positive change. Joakim Noah and Cecilia Rodhe, co-founders of the Foundation, are asking others to help spread the message of positivity and non-violence by wearing a Drop of Consciousness and taking a pledge. The key message is that it’s not their problem. It is OUR problem, and together we can try to solve it! When you Rock Your Drop, You are not alone!

Watch the PSA:

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