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‘Most Interesting Man in the World’ gets a new gig

Actor Jonathan Goldsmith | Dos Equis via AP

BURLINGTON, Vt. — The former “Most Interesting Man in the World” who appeared in Dos Equis beer commercials for nine years is lending his gravelly voice and bearded face to a Vermont cause: Make-a-Wish Foundation Vermont.

Jonathan Goldsmith will star in public service announcements for the organization, which grants wishes to children with life-threatening medical conditions.

The Mexican beer brand recently dropped the 77-year-old, New York-born actor and says a younger “Most Interesting Man in the World” will appear in commercials later this year.

Goldsmith, who lives in southern Vermont, has worked on a number of charitable causes throughout his career.

Make-A-Wish Vermont wants to spread the word that it helps not just children with terminal conditions but also those with life-threatening conditions where a wish can help in the healing process.