Mondelez unveils first new snack brand in 10+ years

A new savory snack from Mondelez International is hitting store shelves.

Good Thins crackers is the first new snack brand from the Deerfield snack food company in more than 10 years.

The new cracker is expected to appeal to people looking for a more wholesome snack. The company said the crackers are made without artificial colors, flavors, partially hydrogenated oils or high fructose corn syrup.

Good Thins are a baked cracker made with ingredients such as wheat, potato or rice and flavors include garlic, spinach and sweet potato.

“We’re regularly taking a consumer pulse on ingredient and flavor preferences, and we’re excited to launch a brand that delivers on a broad range of these interests,” said Danielle Brown, marketing director for Good Thins. “Best of all, it’s a snack that you can feel good about.”

“Good Thins is good on so many levels, we think it will naturally become a go-to for our consumers in any snacking situation.”