Sour is sweet business for Ferrara Candy

SHARE Sour is sweet business for Ferrara Candy

Ferrara Candy has added flavors and updated packaging for its Red Hots and Now and Later candies. | Bill Ruminski/Sun-Times

Who says you can’t mess with the classics.

Ferrara Candy Co. says new flavors of its iconic Red Hots and Now and Later candies are a hit with customers.

The Oakbrook Terrace candymaker rolled out the new flavors and new packaging in the past few months.

The traditional cinnamon-flavored hard candies are now available in three new flavors:

• Kick’n Mango Lime combines mango, lime and habanero

• Sizzling Sour riffs on the traditional tamarind flavor by adding some tangy, sour hints

• Dark Chocolate Red Hots bring together dark chocolate with the traditional cinnamon Red Hots

Ferrara also added Now and Later Extreme Sour fruit chews, a super-sour taffy that comes in watermelon, apple and cherry flavors.

“Our new Red Hots and Now and Later offerings tap into consumers’ increasing interest in sour and intense flavors in a chewy format,” Jamie Mattikow, Ferrara’s chief commercial officer, said in a news release. “It’s important to adapt and change to stay relevant with today’s consumers.”

The company says sales of Red Hots are up 7 percent and sales of Now and Later are up 13 percent, while overall non-chocolate candy sales rose 4.4 percent.

Ferrara also has announced the launch of Trolli Sour Brite Weird Beards candy, a sour gummi inspired by basketball star James Harden’s beard. Trolli created a Crawlers for Ballers campaign that will put displays inside 7-Eleven stores featuring larger-than-life images of Harden’s face and beard. Trolli Sour Brite Weird Beards will be available through June 30.

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