Not content with freaking out about escaped llamas this afternoon, BuzzFeed has helped trigger a collective existential crisis for the Internet over this dress.
Take a good, hard look. Is it black and blue or gold and white?
One of these answers will seem obvious to you, the other will leave you scratching your head.
What is he talking about? Obviously it is [insert color pattern here].
You’d be surprised. There is a very large contingent on the Internet who will adamantly disagree with you. Raging scientific analysis has broken out on Twitter, including tweets in all caps and brands making hot meme takes. Stare at it long enough, and it might suddenly switch on you, if dirty liars who can’t make up their mind are to be believed.

white and gold
— B.J. Novak (@bjnovak) February 27, 2015
Schroedinger's Dress
— Ed Bott (@edbott) February 27, 2015
What? Dress? What? Okay, I get the "it's blue" thing, but black? No. There's no black on that dress, science says so. pic.twitter.com/b5W5j9UvLP
— Dan Olson (@FoldableHuman) February 27, 2015
For those seeing #WhiteandGold in #TheDress (http://t.co/pNG9tXu5pU), @HopeTaylorPhoto ends the debate. pic.twitter.com/W7TwQJy13m
— Adobe (@Adobe) February 27, 2015
"I can show you how deep the rabbit-hole goes." pic.twitter.com/yX9CeZ3JfB
— Brandon Wall (@Walldo) February 27, 2015