The entire Internet is talking about this dress right now

Not content with freaking out about escaped llamas this afternoon, BuzzFeed has helped trigger a collective existential crisis for the Internet over this dress.

Take a good, hard look. Is it black and blue or gold and white?

What color is it?

One of these answers will seem obvious to you, the other will leave you scratching your head.

What is he talking about? Obviously it is [insert color pattern here].

You’d be surprised. There is a very large contingent on the Internet who will adamantly disagree with you. Raging scientific analysis has broken out on Twitter, including tweets in all caps and brands making hot meme takes. Stare at it long enough, and it might suddenly switch on you, if dirty liars who can’t make up their mind are to be believed.