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Coca-Cola’s marketing efforts during the weekend’s heatwave in Pittsburgh backfired when the company mistakenly used a map of Philadelphia in a post on Twitter. | Coca-Cola’s Twitter feed

Coke tweet targeting Pittsburghers uses map of Philadelphia

SHARE Coke tweet targeting Pittsburghers uses map of Philadelphia
SHARE Coke tweet targeting Pittsburghers uses map of Philadelphia

PITTSBURGH — Coca-Cola’s marketing efforts during the weekend’s heatwave in Pittsburgh backfired when the company mistakenly used a map of Philadelphia in a post on Twitter.

Sunday’s tweet said, “Today’s forecast in Pittsburgh: Record heat, followed by an ice-cold wave of ahhhhhhh. #ShareaCoke.”

Although temperatures climbed into the high 80s, the tweet was received coolly because the message was accompanied by the wrong map.

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Even Mayor Bill Peduto weighed in, responding, “I was elected to represent the people of Pittsburgh, not Philadelphia” — riffing on his recent kerfuffle over President Donald Trump’s pullout of the Paris climate accord.

A spokeswoman for Atlanta-based Coca-Cola Co. apologized Monday, saying the company is “exploring innovative, adaptive technologies to serve up personalized content to our fans … in this case, our map accidentally missed the mark — literally.”

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