Sports Illustrated becomes bi-weekly publication

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Sports Illustrated begins publishing its magazine on a bi-weekly basis this week.

There was nothing like waiting for Sports Illustrated to arrive in your mailbox every week — the compelling stories, unparalleled images and, of course, the cover.

Well, the wait just got a little longer.

Editor Chris Stone told readers in the latest issue that the venerable magazine was cutting back publication to once every two weeks.

Stone wrote:

Sports Illustrated has been a weekly staple for more than 63 years, delivering the best sports journalism with near metronomic regularity. That will continue to be the case, but beginning next month the metronome clicks a little less often.

Like most traditional print publications, SI is feeling the squeeze from lost advertising dollars, and digital revenue is not keeping pace.

Stone told Poynter.org the bi-weekly magazines will be bulkier and contain more long-form stories.

The new look comes out this week and features the college football title game.

The annual swimsuit edition will not be affected by the change.

Follow me on Twitter @DanCahill_CST

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