OK, imagine net neutrality is a flame-grilled Whopper

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Burger King has a new ad that takes a jab at net neutrality and FCC chairman Ajit Pai. | AP file photo

NEW YORK — Burger King is delivering its own hot take on a regulatory showdown that has enflamed the U.S., using a flame-grilled Whopper.

Burger King’s new ad has become a sensation, with more than a million views on YouTube and it’s lighting up Twitter .

In the ad customers, whom the restaurant says are real, are told they will be charged different prices for a Whopper, based on speed, or MBPS (making burgers per second). Prices range from $5 to $26.

And the customers grow increasingly furious in an art-imitating-life display that mocks new internet rules that have led to wide-scale protests, even death threats.

There’s even a jab at Ajit Pai, who heads the federal commission that voted last month to eliminate net-neutrality protections for the internet (hint: look for the colossal Reese’s coffee mug).


RELATED

Burger King’s Absurd Political Promotion Shows Why Brands Should Stop Being Desperate (Inc.com)

The curious case of Burger King’s sudden support for net neutrality (Recode)

Burger King trolls net neutrality repeal with Whopper ‘fast lane’ ad (CNN Money)

Burger King thinks a Whopper can help you understand net neutrality — it really can’t (The Next Web)


Net neutrality is the principle that internet providers treat all web traffic equally, and it’s pretty much how the internet has worked since its creation.

The Federal Communications Commission last month repealed the Obama-era rules, giving internet service providers like Verizon, Comcast and AT&T a free hand to slow or block websites and apps as they see fit or charge more for faster speeds.

The FCC decision has led to a fierce pushback by consumers, law enforcement and major corporations.

Last week, a group of attorneys general for 21 states and the District of Columbia sued to block the rules. So did Mozilla, the maker of the Firefox browser, public-interest group Free Press and New America’s Open Technology Institute. Others may file suit as well, and a major tech-industry lobbying group that includes Google has said it will support litigation.

This week, Montana became the first state to bar telecommunications companies from receiving state contracts if they interfere with internet traffic or favor higher-paying sites or apps.

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