Would you like a cocktail with a touch of a button? Keurig and Anheuser-Buschhave you covered.
Drinkworks – a joint venture between the two beverage companies – debuted its first product called the Drinkworks Home Bar earlier this week. Similar to theKeurig CoffeeMaker, the Drinkworks Home Bar uses pods to make cocktails, beerand mixers.
The machine costs $299, with each podcosting $3.99 individually or $15.99 for four. There are currently 24 drinks available – including Mojitos, Long Island Iced Teas and Moscow Mules – with“many more to come,” according to the company.
“We set out to reinvent the entire drinking experience,” Nathaniel Davis, Drinkworks CEO and president, said in a statement.
The announcement of the new product rounds out what has been a major year for Keurig. In January, the company merged with Dr Pepper to create a beverage giant with an estimated $11 billion in annual revenues, the companies said at the time.
Currently, the Drinkworks Home Bar machine and podsare only available for customers inSt. Louis,both through an online pre-order or at select physical retailers. Customers in Florida and California can pre-order the machine with delivery starting next year. The company said it plans to expand to other states soon.
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