The new meatless “Impossible Whopper” is being test-marketed in and around the St. Louis area. | Burger King Corp., Impossible Foods / YouTube

Meatless Whopper? It’s coming to select Burger King stores

SHARE Meatless Whopper? It’s coming to select Burger King stores
SHARE Meatless Whopper? It’s coming to select Burger King stores

This is not an April Fools’ hoax.

Burger King announced on Monday that is testing out a meatless Whopper, becoming one of the first national quick-service restaurants to sell the plant-based burger, according to the company.

The Impossible Whopper, as it will be known, will include a vegetarian patty created by the start-up Impossible Foods. The plant-based patty can be found in 59 locations in and around St. Louis.

If it’s successful, it could be coming to a fast food restaurant near you.

Silicon Valley-based Impossible Foods genetically engineers heme, a protein that comes from the roots of soy plants that makes plant-based foods taste like meat.

If you’ve never had a Whopper, it comes with lettuce, tomato, pickle and onion toppings along with ketchup and mayonnaise.

The “Impossible Whopper” | Courtesy Burger King Corp.

The “Impossible Whopper” | Courtesy Burger King Corp.

Burger King Corp.

In January, Carl’s Jr. added plant-based meat products to its menu and White Castle began selling a slider version dubbed the “Impossible burger” in select stores in 2018.

The reaction to the vegan burger offering has been mixed.

“I gotta give @BurgerKing credit. ‘Whopper’ is defined as ‘an extravagant lie’ so going with the whole #ImpossibleWhopper campaign on April 1st seems like a perfect fit so why not?” writes Twitter user @MattisonAve12.

“This is a crime against the food universe,” writes Twitter user @Jakemlewis.

“I’m not a vegetarian or vegan, but I 100% support the Impossible Whopper (assuming it’s real).” writes Twitter user @nowaitstop_.

Dalvin Brown, USA TODAY


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