NEW YORK — Beyoncé has announced a new collaboration: a creative partnership with Adidas.
The pop star on Thursday says she will develop new footwear and apparel for the brand. Beyoncé is also planning to re-launch her activewear clothing line, Ivy Park, with Adidas.
The Grammy-winning superstar, who famously sang that girls run the world, will continue to be the sole owner of Ivy Park.
“This is the partnership of a lifetime for me,” the singer said in a statement. “We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”
The Ivy Park fitness collection debuted in 2016 with an initial line of sweatshirts, leggings, t-shirts and crop tops.
Like rivals Nike and Under Armour, Adidas has frequently partnered with celebrities, from singer Pharrell Williams to rapper Kanye West, whose “Yeezy” line sparks a frenzy whenever one of its limited collection sneakers hits the market.
Contributing: USA Today</em>