NEW YORK — Kim Kardashian West’s shapewear line Kimono is no more. The new name, changed amid outcry over cultural appropriation, is SKIMS Solutionwear.
The reality star, makeup mogul and law student said on Instagram that she changed the name after much “thought and consideration.” Kardashian West told WSJ Magazine back in July her intentions to play off her name with Kimono were “innocent” and she had not anticipated the backlash.
The name Kimono, the same word for an ancient Japanese style of dressing, surfaced in June after Kardashian West attempted to trademark it.
Finally I can share with you guys this project that I have been developing for the last year.— Kim Kardashian West (@KimKardashian) June 25, 2019
I’ve been passionate about this for 15 years.
Kimono is my take on shapewear and solutions for women that actually work.
Photos by Vanessa Beecroft pic.twitter.com/YAACrRltX3
Her shapewear line is color and size-inclusive, ranging from XXS to 5XL. Some pieces include side slits in spots Kardashian West said she used to make herself with scissors.