Pepperidge Farm releasing its first gluten-free cookies

This month, gluten-free Farmhouse Thin & Crispy Milk Chocolate Chip and Butter Crisp will debut in select grocers nationwide, including Target, Albertsons and Publix.

SHARE Pepperidge Farm releasing its first gluten-free cookies
Pepperidge Farm’s Farmhouse cookies line will now feature a gluten-free option.

Pepperidge Farm’s Farmhouse cookies line will now feature a gluten-free option.

Pepperidge Farm

Cookie monsters searching for gluten-free treats will soon have more choices.

For the first time in its 83 years, Pepperidge Farm, owned by Campbell Soup Company, is introducing gluten-free products, officials shared exclusively with USA TODAY.

This month, gluten-free Farmhouse Thin & Crispy Milk Chocolate Chip and Butter Crisp will debut in select grocers nationwide, including Target, Albertsons and Publix.

“The snacking industry has evolved over time and in our 80-plus year history, Pepperidge Farm has consistently listened to our consumers and retail partners to understand what are emerging needs, trends and how we can better meet these needs or even improve on them,” Janda Lukin, chief marketing officer for Campbell’s Snacks told USA TODAY.

Cookies will be available at a suggested retail price of $3.89 in the same grocery aisles where other Pepperidge Farm cookies are sold, but shoppers can expect a new look. 

“We chose a completely different carton to package our Gluten-Free Farmhouse cookies to help distinguish these products from the rest of the Farmhouse cookies that do contain gluten,” Lukin said.

Over the past decade, the demand for gluten-free products has grown significantly. According to Statista, a statistics portal, the gluten-free food market is forecasted to reach $7.59 billion this year, with approximately 90 million Americans who maintain a gluten-free diet.

Research suggests the boost in demand can be credited to an increase in medical concerns around celiac disease and broader health and wellness lifestyle choices. Celiac disease, a genetic autoimmune disease triggered by the consumption of gluten, affects at least 3 million Americans, according to the Center for Celiac Disease.

According to the NPD Group, one in four adults are actively trying to cut back on gluten.

“Certainly, over the past decade, the demand for gluten-free has grown. Not only for medical concerns, but also as a broader lifestyle choice,” said Lukin. “We saw an opportunity to deliver on what consumers are looking for.”

Read more at usatoday.com.

The Latest
White Sox fans from all over will flock to Guaranteed Rate Field on Thursday for the team’s home opener against the Tigers.
Many kids in the audience came dressed up. I would recommend parents encourage it, as their youngsters will undoubtedly make new friends at intermission finding others who love the characters they do, or who identify with other ones.
They mayor made it clear he will not remove the City Council member for appearing at a rally where an American flag was burned to protest U.S. support for Israel.
Archer Courts, 2242 S. Princeton Ave., will soon get a new hot water system, ventilation system and rooftop solar panels through a grant from the U.S. Department of Housing and Urban Development.
Leasure will make his major league debut on Thursday.