Starbucks on Thursday revealed the designs for its 2020 edition of holiday cups.
This year’s design theme is “Carry the Merry” — “an invitation to enjoy the little moments of brightness around you,” the coffee purveyor announced on its website.
And on Nov. 6, customers can get one free red reusable holiday cup (while supplies last) with the purchase of any of the following hot, iced or blended beverages: Caramel Brulee Latte, Chestnut Praline Latte, Eggnog Latte, Hot Chocolate, Peppermint Hot Chocolate, Peppermint Mocha, Pumpkin Cream Cold Brew, Pumpkin Cream Nitro Cold Brew, Pumpkin Spice Latte, Salted Caramel Cream Cold Brew, Salted Caramel Hot Chocolate, Salted Caramel Mocha and Toasted White Chocolate Mocha.
This year’s designs include the “ribbon” (green and red “Chritmas sweater” swirls); “dot” (holiday stripes and polka dots with “Carry the Merry” message); “brand wrap” (Starbucks’ name and logo amid holiday stripes); and “sparkle” (twinkling stars and diamonds).
Also announced Thursday: the chain’s holiday food menu items, including cranberry bliss bar, cranberry orange scone, snowman cookies and cake pops and sugar plum danish.
“Our thought behind the cups this year was about people carrying them out in the world as messengers of joy,” said Jeff Wilkson, creative director for Starbucks. “In a way that message deepened as we got further and further into this year. We want to be that beacon for people, a brief moment that they can look forward to.”
In 2015, Starbucks faced huge backlash on social media when its red holiday cups were criticized for not being Christmas-y enough, while others accused the chain of going overboard with its holiday cup designs.