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NBC Sports Chicago promotes John Schippman to vice president of content

Schippman becomes the new leader at NBCSCH’s offices after Kevin Cross’ move to NBC Tower as president and general manager for NBC 5, Telemundo Chicago and NBCSCH.

NBC Sports Chicago has a new leader on-site with the promotion of John Schippman to vice president of content, network executive Kevin Cross told the Sun-Times.

Cross was the highest-ranking official at the regional sports network’s office as senior vice president and general manager. On June 1, he became president and general manager for NBC 5, Telemundo Chicago and NBCSCH, moving him to NBC Tower.

Schippman, who had been the director of studio productions, began his new role this week. His job is to ensure that NBCSCH’s digital, linear and social platforms are maximizing their resources and are on the same page.

The promotion is a positive sign for NBCSCH, which has endured a few rounds of layoffs in the last year because of restructuring at parent NBC Universal. Original content at the RSN also has dropped significantly as NBC has tightened its spending and redirected resources, with a focus on streaming video.