Tony Hawk has poured his blood, sweat and tears into making skateboarding the sport it is today. Literally.
The professional skateboarder gave 100 vials of blood to be used for limited-edition skateboard decks in a partnership with Liquid Death Mountain Water. Each vial will be infused with paint and used on the $500 boards, which are already sold out. The proceeds will go directly to an anti-plastic nonprofit and The Skateboard Project.
Each board comes with a certificate of authenticity.
“So if you have my blood, that means you have my DNA,” Hawk said in a promotional video.
The skateboard deck is red with the slogan “Murder Your Thirst” and an image of a Liquid Death can coming out of a man’s body holding an axe and a decapitated skull.
“Apparently I didn’t read the fine print and now Liquid Death officially owns my soul, and my blood, too,” Hawk said in a promotional video. ”I don’t know, it’s very confusing. They’re taking my blood, and they’re gonna use it for skateboard graphics.”
Hawk, 53, is an ambassador for Liquid Death. The water company’s manifesto is “to make more people laugh and get more of them to drink more water more often all while helping to kill plastic pollution.” Liquid Death still water and sparkling water are both sold in aluminum cans.
Today, Tony Hawk sold 100 skateboards painted with his blood 🩸— Front Office Sports (@FOS) August 25, 2021
Water company Liquid Death infused each of the limited-edition decks with a vial’s worth of Hawk’s DNA.
100 boards, $500 each, sold out with proceeds going to an anti-plastic nonprofit & The Skateboard Project. pic.twitter.com/MsBJrlZbrR
Hawk, also known as Birdman, helped with NBC’s coverage of skateboarding’s Olympic debut in Tokyo. Hawk is widely considered one of the most iconic athletes in his sport of all-time. He’s won 10 gold medals at the X Games.
Hawk now focuses more on the business side of his career, having founded The Skateboard Project and participating in numerous other partnerships. He also owns the Hawk Apparel Company and Birdhouse Skateboards.
Read more at usatoday.com