Demand for Lilly Pulitzer overwhelms Target.com

Huge demand for the Lilly Pulitzer for Target collection has overwhelmed the Minneapolis retailer’s website. | Getty Images

MINNEAPOLIS — Huge demand for the Lilly Pulitzer for Target collection has overwhelmed the Minneapolis retailer’s website.

Many Lilly Pulitzer fans who stayed up to buy pieces from the limited-edition collection were greeted with website issues on Target.com early Sunday morning. Customers then learned that most items had already sold out online.

The Star Tribune reports many Target stores sold out of the collection within minutes of their doors opening at 8 a.m. Sunday.

Target spokesman Joshua Thomas says the website did not crash, but the retailer had to take steps to manage the site due to overwhelming traffic. That included allowing only some customers access to the site at certain times.

At one point, Target made the site inaccessible for about 15 minutes so it could grapple with the traffic.

Next Up In Business

Netflix looks to curb password sharing, considers ads

Food packager plans to build a new plant, add jobs on the South Side

Putin’s pollock: U.S. seafood imports fuel Russian war machine

Democrat Giannoulias in the driver’s seat in race for campaign cash in hotly contested secretary of state contest

New HIRE360 small-business development center receives $3 million investment

Chicago casino sites gain critics on the City Council