McDonald’s new value menu — McPick 2 for $2 — debuted Monday.
Through Feb. 8, customers may choose two items from the McPick 2 menu for $2. The menu offers the McDouble, McChicken, a small fry or mozzarella sticks.
“Not everyone wants the same thing, so we are offering a new way to help our customers have a more personalized experience,” Deborah Wahl, McDonald’s USA chief marketing officer, said in a news release.
The McPick 2 menu was announced in November as a replacement for the Oak Brook fast-food chain’s Value Menu.
The company said the menu items might change but it plans to stick with the “McPick” concept.
In an attempt to wean customers off the Dollar Menu in 2012, McDonald’s created an “Extra Value Menu” that offered items for a range of prices. After that failed to take hold, the company turned to the “Dollar Menu & More.”
McDonald’s isn’t alone in struggling to get customers to let go of the $1 price. Wendy’s tried replacing its 99-cent menu with a “Right Price Right Size” menu, but acknowledged the switch wasn’t doing the job. In October, it began promoting a limited-time “4 for $4″ deal that includes a Jr. Bacon Cheeseburger, chicken nuggets, fries and a drink.
Contributing: The Associated Press