Rising costs ding McDonald’s profit

Sales rose 7.5% at U.S. restaurants open at least a year as limited-time products and a growing loyalty program brought in customers despite higher menu prices.

SHARE Rising costs ding McDonald’s profit
McDonald’s sign outside the restaurant in Pittsburgh.

McDonald’s was stung in 2021 by rising prices and higher labor costs.

AP

McDonald’s ended 2021 on a high note with U.S. customers spending more and fewer restaurant closures in Europe from coronavirus restrictions.

But higher costs for food and labor weighed on profits, and the company said it expects that pressure to continue this year. McDonald’s reported adjusted earnings of $2.23 per share, 11 cents short of Wall Street expectations, according to analysts polled by FactSet.

Global same-store sales — or sales at restaurants open at least a year — rose 12.3% in the quarter, the Chicago burger giant said Thursday. That’s better than the 10.5% increase that Wall Street was expecting.

In the U.S., same-store sales rose 7.5% as limited-time products like the McRib and new options like a revamped chicken sandwich drew customers despite higher menu prices. McDonald’s said U.S. prices climbed just over 6% in 2021.

A rapidly growing U.S. loyalty program also help draw in customers. My McDonald’s Rewards, which launched nationwide in July, now has 21 million active members, the company said.

Revenue rose 13% to $6.01 billion, which was just shy of Wall Street expectations, with sales crimped by coronavirus restrictions in Australia and China.

McDonald’s was stung by rising prices and higher labor costs.

U.S. costs for food and paper products rose 4% in 2021, and 3% internationally in 2021, Chief Financial Officer Kevin Ozan said. Those costs are expected to double globally in 2022, with inflation more pronounced in the first half of the year, he said.

“We certainly don’t expect it to wipe away what we gained either in 2021 or prior to that,” Ozan said Thursday in a conference call with investors. “But it certainly will pressure both margins and cash flow,”

McDonald’s raised hourly pay for 36,000 U.S. employees at its company-owned restaurants last year. Franchisees own 93% of McDonald’s 40,000 restaurants worldwide, but several thousand stores are owned by McDonald’s.

The company said in May it would raise average hourly wages by 10% to $13 per hour, rising to $15 per hour by 2024. Entry-level workers now make at least $11 per hour.

McDonald’s President and CEO Chris Kempczinski said competitive pay has helped McDonald’s keep its restaurants open. At the U.S. peak of the omicron variant wave in mid-December, around 10% of restaurants were operating with limited hours. That has dropped to 1%, Kempczinski said.

McDonald’s also paid out higher incentive compensation after the company topped internal 2021 forecasts.

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