Dove apologizes for Facebook soap ad that many call racist

SHARE Dove apologizes for Facebook soap ad that many call racist
dove_soap_1.jpg

Dove is facing heat for a body wash ad showing a black woman taking off her shirt to reveal a white woman, with many social media users calling it racist. | Via BlueMaize.net

NEW YORK — Dove is facing heat for a body wash ad showing a black woman taking off her shirt to reveal a white woman, with many social media users calling it racist.

The company said Saturday it regrets the offense caused by the ad. It says it “missed the mark in representing women of color thoughtfully.” It has removed the post from its Facebook page.

The ad was a gif showing a black woman taking off her brown shirt to reveal a white woman, who then took off her lighter-colored shirt, revealing a woman of color in a slightly darker shirt.

Circulating broadly online is a group of four images from the ad showing only the black woman turning into the white woman.

The Rev. Michael Pfleger, senior pastor of St. Sabina Church, via his Facebook page called for a boycott of Dove.

Dove is owned by British-Dutch company Unilever.

The Latest
Another federal judge in Chicago who also has dismissed gun cases based on the same Supreme Court ruling says the high court’s decision in what’s known as the Bruen case will “inevitably lead to more gun violence, more dead citizens and more devastated communities.”
The way inflation is measured masks certain costs that add to the prices that consumers pay every day. Not surprisingly, higher costs mean lower consumer confidence, no matter what Americans are told about an improving economy.
With Easter around the corner, chocolate makers and food businesses are feeling the impact of soaring global cocoa prices and it’s also hitting consumers.
Despite getting into foul trouble, which limited him to just six minutes in the second half, Shannon finished with 29 points, five rebounds and two assists.