‘Dr. Seuss Experience’ opening at former Macy’s Water Tower site

The 25,000-square-foot immersive attraction opens Oct. 8.

By Sun-Times staff

“The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” — Dr. Seuss

Fans of Dr. Seuss books can dive into a whole new chapter of Theodor Seuss Geisel’s world with the Chicago engagement of “The Dr. Seuss Experience,” a 25,000-square-foot immersive attraction opening Oct. 8 at Water Tower Place in the former site of Macy’s on Michigan Avenue. The Chicago engagement follows runs in Toronto and Houston.

The centerpiece of “The Dr. Seuss Experience” is an interconnected maze composed of hundreds of balloons (inspired by “Oh the Places You’ll Go!”). — The centerpiece of “The Dr. Seuss Experience” is an interconnected maze comprised of hundreds of balloons (inspired by “Oh the Places You’ll Go!).

Presented by Kilburn Live and Dr. Seuss Enterprises, the event is a multisensory “journey” through nine Seuss books brought to life including “The Cat in the Hat,” “Horton Hears a Who!,” “The Lorax,” “Oh, the Places You’ll Go!,” “There’s A Wocket in My Pocket!,” “How the Grinch Stole Christmas” and more. The pages of the books are brought to Instagrammable life via state-of-the-art audio/video, sculptures, larger-than-life sets and real-life characters in various storybook “rooms.”

While the centerpiece of the experience remains an interconnected maze comprised of hundreds of balloons (inspired by “Oh the Places You’ll Go!”), the Chicago edition will also feature the premiere of new optical illusions and an original work by School of the Art Institute alum Michael Murphy.

Tickets, starting at $23, will go on sale Sept. 10. For information, visit experienceseuss.com.