Election night’s other winners and losers: How local news fared in the ratings
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ABC 7 Eyewitness News once again drew the most eyeballs to its election coverage Tuesday night, while WGN-Channel 9 and WMAQ-Channel 5 had other reasons to crow.
WLS-Channel 7 posted the highest rating among the Chicago market’s five main players from 10 to 11 p.m. Anchored by Ron Magers and Kathy Brock, their coverage that hour gleaned a 7.4 household rating, or roughly 259,000 homes, according to Nielsen data.
For that same time period, WMAQ-Channel 5 had a 6.6 household rating (231,000 homes), followed by WGN-Channel 9 (5.4 rating, 189,000 homes), WBBM-Channel 2 (3.7 rating, 129,500 homes) and WFLD-Channel 32 (1.4 rating, 49,000 homes).
Total viewers only tell part of the story. In the advertiser-coveted adult demo of 25-to-54-year-olds, WMAQ-Channel 5 came out on top for the 10 to 11 p.m. hour. The Allison Rosati and Rob Stafford-anchored newscast (ably rounded out in the studio by Sun-Times columnist Carol Marin and former Springfield bureau chief Dave McKinney) snagged a 3.4 rating in the demo.
WLS-Channel 7 wasn’t far behind with a 3.1 rating, followed by WGN-Channel 9 (2.8 rating), WBBM-Channel 2 (1.5 rating) and WFLD-Channel 32 (1.1 rating).
WGN-Channel 9 was the only Chicago station to air continuous election coverage from 7 p.m. until 11 p.m., when a “Friends” rerun took over.
From 9 until 10 p.m., WGN News bested all of its competitors in both household rating (8.8) and adults ages 25 to 54 (4.5 rating).
Earlier that evening from 7 to 9 p.m., Micah Materre and Mark Suppelsa-anchored WGN News trailed only the Blackhawks game on Comcast SportsNet and “The Voice” on WMAQ-Channel 5 in the key adult demo.