NEW YORK — It’s a beautiful day in the postal neighborhood.

The U.S. Postal Service plans to issue a new stamp featuring Mister Rogers, the children’s television host known for his zip-up cardigan, sneakers and soothing manner.

This image released by the United States Postal Service shows a postage stamp featuring Fred Rogers from the PBS children’s television series “Mister Rogers’ Neighborhood” with his King Friday XIII puppet. Rogers died in 2003 at 74. | USPS via AP

The Forever stamp will be unveiled March 23 in the same Pittsburgh public television station where “Mister Rogers’ Neighborhood” was produced. The stamp features Fred Rogers and the royal puppet King Friday XIII.

Rogers produced, wrote and hosted “Mister Rogers’ Neighborhood” for more than 30 years. He died in 2003 at 74 after battling stomach cancer. His message remained a simple one throughout the years, telling his viewers to love themselves and others.

Last month it was announced that actor Tom Hanks will star as Mr. Rogers in the upcoming biopic “You Are My Friend” to be directed by filmmaker Marielle Heller.

MARK KENNEDY, Associated Press Entertainment Writer