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Adidas pulls all-white running shoe created for Black History Month

The Adidas company logo is on display during the company's annual press conference of Germany's sportgoods company Adidas in Herzogenaurach, southern Germany, on March 14, 2018. German sportswear maker Adidas reported on March 14, 2018 higher profits in 2017 thanks to worldwide sales growth in its most popular lines and efficiency savings, saying the performance put it on track for more muscular returns in future. Net profit at the group grew 7.8 percent to 1.1 billion euros ($1.4 billion) last year, on the back of revenues up almost 15 percent at 21.2 billion euros. / AFP PHOTO / CHRISTOF STACHE (Photo credit should read CHRISTOF STACHE/AFP/Getty Images)

The Adidas company logo is on display during the company's annual press conference on March 14, 2018. | CHRISTOF STACHE/AFP/Getty Images

Adidas has pulled a sneaker it was selling in honor of Black History Month after the all-white running shoe was slammed on Twitter.

The shoe, part of the company’s Ultraboost line, was included in a broader collection of clothing and sneakers inspired by the Harlem Renaissance, but critics said the sneaker’s color, and even the material apparently used to create it, made for a tone-deaf tribute.

“@adidas Releasing an all white sneaker in a Black History Month collection ain’t it,” one tweet read.

Another post said “I walked into a @JDSports today to look at the Ultra boost shoe @adidas. I was told by an employee that these shoes were made to celebrate black history month Confused the employee proceeded to tell me that the shoe was also made of cotton? Hence the all white. I am disgusted.”

In a statement about its Black History Month collection, Adidas said that “toward the latter stages of the design process, we added a running shoe … that we later felt did not reflect the spirit or philosophy of how Adidas believes we should recognize and honor Black History Month. After careful consideration, we have decided to withdraw the product from the collection.”

Charisse Jones, USA TODAY
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