Phiten necklaces look cool, may improve your play

As of 3 p.m., more people are punching in “Phiten necklace” into their Google Search field than any other phrase.

For the life of me, I can’t figure out why. But I’ll take a stab at it.

You’ll see many of the Boston Red Sox sporting the necklaces when they host the Tampa Bay Rays today in a pivotal Game 3 matchup at Fenway Park.

Phiten necklaces are designed to relieve neck and shoulder pain while looking awesome around your neck when you blast a two-run homer.

About.com’s Scott Kendrick weighs in on the accessory here.