Tampa Bay shortstop and small-market enthusiast Jason Bartlett endeared himself to an entire nation with a 90-foot food drive during the fifth inning last night.
You see, in this crazy world of cross-promotion that we live in, Bartlett’s stolen base won free tacos for millions of Americans.
From Market Watch:
As promised, Americans will feast on millions of free Crunchy Seasoned Beef Tacos as Taco Bell’s Steal A Base, Steal A Taco World Series promotion paid off for the second straight year. Fans can visit any participating Taco Bell location on Tuesday, October 28, 2008 from 2:00 p.m. to 6:00 p.m. (local time) and claim their free Crunchy Seasoned Beef Taco. You know we had Jason pegged as the guy who might steal millions of tacos for America, said David Ovens, chief marketing officer, Taco Bell Corp. This is one stolen base that goes into the record books more than just a stat, but as a steal that fed the country.
Histrionics aside, will you even remember that you can cash in on this deal when Tuesday rolls around?