Obama infomercial pulls decent ratings

SHARE Obama infomercial pulls decent ratings

Nielsen press release…..

Subject: Obama Campaign Spot attracts 21.7% of Local TV Households

Nielsen just released last night’s ratings of Barack Obama’s national campaign spot for the 56 local markets where we have meters.

* Overall, for the six networks that aired the program simultaneously, the spot had a household rating of 21.7% (meaning that 21.7 percent of all households watching television were tuned to the spot.)

* In comparison, the final debate between the two presidential candidates received a 38.3 household rating in the top 56 local TV markets. The candidates’ first debate on September 26 received a 34.7 household rating in the top 55 markets; their second debate, on October 7, received a 42.0 household rating in those markets.

* The last presidential candidate to air a paid simulcast was Ross Perot in 1996, which received a national household rating of 16.8.

* Last night, the Baltimore market had the largest TV audience, with a household rating of 31.3, while the Portland market had the lowest household rating: 14.2.

For more information please see our blog at:


The Latest
Sore legs don’t keep veteran from having impact on basepaths.
The boy was taken to Stroger Hospital in good condition.
Contreras has stayed on the field the last two games against the Reds, despite rolling his ankle in the ‘‘Field of Dreams’’ game.
The Cubs acquired the utility man from the Dodgers for veteran reliever Chris Martin.
One thing is sure, the Soldier Field turf needs work.