'Hell's Kitchen' chef opens hotspot on the ... West Coast?

Gordon Ramsay is in a California state of mind.

The fiery Scottish chef and star of Foxs Hells Kitchen and Kitchen Nightmares was all smiles at the opening of his latest restaurant, Gordon Ramsay at The London West Hollywood, on Wednesday evening. The event was attended by celebrity guests such as Will and & Grace co-star Eric McCormack, Survivor host Jeff Probst, Khloe Kardashian and David Beckham.

So why did Ramsay decide to set up shop on the West Coast?

Its less aggressive than New York, he said in the kitchen during the opening celebration. Vegas? I dont want to play my card in Las Vegas. Its materialistic. Here, its proper. Im very happy to be here. Everything is in abundance in California.

Ramsay said the restaurant, located at The London West Hollywood hotel just off the Sunset Strip, took two years to open. Designed by David Collins, the space features several private dining rooms, wood floors and gold- and pastel-accented furniture. The menu will draw from seasonal ingredients.

During the soiree, Beckham mingled with Ramsay, his wife and the kitchen staff behind the scenes while sipping a pint of beer. Ramsay, a former professional soccer player himself, said he and the Los Angeles Galaxy player go back a long way.

Its nice having him here, said Ramsay. Hes going to be cooking in (the) kitchen tomorrow night.

Ramsay will soon welcome another person in the kitchen of the new restaurant: the winner of the fourth season of Hells Kitchen. The champion will be offered a job as senior sous-chef at Gordon Ramsay at The London West Hollywood with a $250,000 salary. The season finale is scheduled to air July 8.