IndyCar racer Danica Patrick a fetching success

Danica Patrick gets it.

The IndyCar driver and Roscoe, Ill., native understands that as one

of the circuit’s biggest names and arguably the most visible woman in

sports, she’s going to encounter people hung up on what makes her stand

out.

But she’s encouraged to see that her success on the track is garnering

bigger headlines these days than those solely about her looks.

”I feel that one of the markers was earlier this year [when] I had

my best finish at Indy and it wasn’t such a big deal,” Patrick said.

”One of the journalists said, ‘Hey, you’re up here, you’re top three,

and it’s not like major news or anything. How do you feel about that?’

”I said that was good because I’m out here to win races and people

are trusting the abilities more and believing I can win races. So if I

don’t win, then a good race is good race, it’s not breaking news. I

think it’s coming along and everybody’s got to earn their keep.”

Naturally, the subject of driving while female has become a bit

pedantic to the 27-year-old whose quest to earn that keep has taken a

different path than most drivers. Patrick has seen a welcome shift

toward being viewed as a racer first and a trailblazer second. She has

learned to trust herself and leave her detractors in her rearview

mirror.

”I don’t care,” she said. ”People can think whatever they like. I

hope they think well of me. I do the best job I can to put my best foot

forward and show people who I really am, but also try to be as nice as

possible. After that, if they don’t like me, then that’s OK. That’s why

we have lots of other drivers to choose from. It’s very exhausting to

try to appease the entire public.”

Entering the Indy 300 on Saturday at Chicagoland Speedway in Joliet,

Patrick is fifth in the IndyCar standings. She attributes her success

to the continuity she has kept with her crew, a team she describes as

extremely close-knit. Earlier this year, she earned her best finish in

the Indianapolis 500, placing third at what she says is far and away

her favorite place to race.

Patrick still is mindful of her commitments off the track, such as

promotions and branding, aspects in which IndyCar is lagging behind

NASCAR.

”I think about it a lot,” she said. ”It’s a big part of my job,

it’s a big part of what I do, and that’s how it becomes a business.

There’s some days were you really would like to get on with the job and

do the fun stuff, the rewarding stuff, but it’s all part of the job.

You have to do that to get in the car. I really take it all in stride

and try to do a good job with all of it. Without the sponsors, we don’t

go racing.”

Patrick believes playing up the strong personalities and unique styles of IndyCar drivers is key to growing the sport.

”People don’t really get a chance to know the personalities in

IndyCar very well,” she said. ”I think that there’s a lot of really

interesting people that race, but I don’t think everyone gets a chance

to see that because we don’t have enough publicity, have enough drivers

with sponsors that get them out there and show a different side of

them.”

It’s a sentiment that carries weight considering the source. Patrick

is a Sports Illustrated swimsuit issue veteran and talk-show circuit

pro who has appeared in a Jay-Z music video and starred in one of the

most memorable Super Bowl commercials in February. She’s a face for the

sport — and a willing one.

But her focus is on the race Saturday. Patrick said it leads to a

different type of strategy because of the track and where it falls on

the schedule.

”It’s been the last race of the season for a while — it’s not this

year — but it’s a race you want to do well and finish your season

strong,” she said. ”You’ll take a couple extra risks in the race to

have a good result. We tried to make something happen there at the end

of last season, and it didn’t work out. You’ve got to give it a shot

there.”