First LeBron James takes Michael Jordan’s jersey number. Now he’s taking his commercial meme.
The Cleveland Cavaliers superstar and McDonald’s Corp. have agreed to a multi-year endorsement deal. Financial terms of the contract aren’t currently known, but James has already filmed his first ad with the company.
It’s a remake of the classic “The Showdown” commercial, and it will air before the Super Bowl.
That spot featured Michael Jordan and Larry Bird playing a game of H-O-R-S-E for a Big Mac and fries. That’s just how NBA players settled things back then.