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How Illinois Gov. Pat Quinn won his longshot election bid

WASHINGTON–Illinois Gov. Pat Quinn’s media consultant, Joe Slade White and general election campaign manager Ben Nuckels wrote an interesting article in Campaigns and Elections about how Quinn won election last year, despite a brutal Democratic primary and being tied to ousted former Gov. Rod Blagojevich.

Quinn’s political team included White who names the other top consultants: “Mark Mellman on polling, David Rosen on fundraising, Trish Hoppey and Hal Malchow on direct mail, and Dennis Gragert and Robert Dietz on research.”

A key part of the media strategy: Hoard cash until the end.