AUSTIN, Texas — Chicago’s Cool Kids, Chuck Inglish and Mikey Rocks, show the folks gathered for SXSW just how much the music business has changed. Since popping up in 2007, the talented rap duo has yet to record a proper album. Instead, they’ve built a sturdy career on blog-loved singles, EPs, mixtapes and remarkably solid performances like their stand Friday night at Austin’s La Zona Rosa. They’re doing well enough that Mikey Rocks can strut the stage in a red Neiman Marcus tank top and rhyme about his “new pair of shoes,” his “ATM credits,” how he swaggers around “with a little bit of gold and a pager” and, finally, snorts derisively: “You shop at the mall!” Still there’s talk of an album being recorded, but who cares? The crowd was singing and shouting and dancing wildly. Chuck and Mikey brim with confidence, pacing the stage while calmly but firmly delivering their lines — not too wacked-out, but none of that rapid-fire stuff — over rocking beats and minimal electronic sounds. But it’s not all about the coin. “They say if you ain’t got no money take yo broke ass home,” Chuck said in “Basement Party,” the closer. “I say if you got you two dollars, then come through to my party.”
Next up was a rapper to watch: Mac Miller.
Backed by a DJ scratching actual vinyl, this 19-year-old white rapper from Pittsburgh stumbled into his SXSW debut in a grubby sweatshirt and backwards cap looking and acting every bit the stoner guy from “Clueless.” “Anyone drunk or f—ed up?” Miller asked the crowd, which roared the affirmative. “Man, there’s so much sh– backstage,” he chuckled, smacking his cheek in amazement. Whatever his state of mind, Miller warmed into an engaging and occasionally goofy set of quick rhymes (he tends to rap on the same note for long stretches). He’s got flow, but his set doesn’t. He stopped after every song to stumble around some more and yammer on about partying and generally being a good-natured doofus. (“I love to party,” he said, then added his thesis: “You gotta goof around a little bit.” Someone in the audience said no, you don’t. He responded, “Well, I do.”) Expect to see him on college campuses all year long — or, with his feisty “Nikes on My Feet” (“Lace ’em up, lace ’em up, lace ’em up, lace ’em / Blue suede shoes stay crispy like bacon“), on a shoe commercial soon.
Earlier in the week, I saw Jim DeRogatis and Greg Kot, hosts of public radio’s “Sound Opinions” show. The subject of Yuck came up — possibly the buzziest of buzz bands at this year’s SXSW — and the two instantly broke into their Siskel & Ebert dynamic, with DeRo claiming Yuck was just retreaded shoegaze rock and Kot disagreeing, saying he hears a lot of Pavement. They’re each right, depending on the song. Sometimes, as on “Holing Out,” the guitars from Yuck’s Daniel Blumberg and Max Bloom are wonderfully lush and streamlined (kinda shoegazey). Sometimes, as on “Get Away,” the melodies take sharp turns and the bass line gets up and runs around the room (kinda Pavementy). In all, it’s a pleasant sound that washes over you without leaving behind much sediment. Yuck, a quartet from London, has played here, there and everywhere this week; Friday’s showcase at the Kiss & Fly lounge had a line a block long waiting to get in. It’s not really worth all that, but it should make for a harmless summer ’90s revival.
Those fans should have been in line for Wild Flag. Amazingly, there was no line for the most exciting revival of the night — from Carrie Brownstein, formerly of Sleater-Kinney and currently a co-writer and actor on the buzz-worthy IFC sketch comedy show “Portlandia.” Her new supergroup — featuring singer-guitarist Mary Timony (ex-Helium), keyboardist Rebecca Cole (ex-Minders) and Sleater-Kinney drummer Janet Weiss — played a rollicking set Friday night, with Brownstein ping-ponging around the stage in a red dress. This is not Sleater-Kinney — it’s much more fun. Pop hooks rule, with spirited vocals from the whole band (including a lot of girl-group ooh’s and ahh’s in the back), and only occasionally (but thankfully) does a darker S-K undertone show up, particularly in Brownstein’s guitar breaks, which thrash about in the pop pool making welcome waves. Cole is the band’s secret weapon, though, laying down determined organ lines that give Brownstein and Timony a steady something to cling to. A debut disc is due later this year on Merge.
I capped the night next door with Chicago’s A Lull, which crammed onto the closet-sized stage at the Bat Bar with four members playing drums. Digging into the most primal corners of rock, A Lull (Nigel Evan Dennis, Todd Miller, Ashwin Deepankar, Aaron Vinceland and Mike Brown) has released recordings that utilize any available sound they think hits hardest, including hitting drums with microphones and beating things against a wall. Friday’s showcase was less destructive physically, but pretty pummeling otherwise. With two drummers, a bassist also occasionally hitting drums and a bongo, a guitarist with drums and a xylophone, and a singer lurching over repeating keyboard whims, A Lull was hardly a pause in anything. But the pounding compositions possess shape and texture and bode well for their full-length album, “Confetti,” due April 12.